Who Am I?

Who am I? It’s a question I used to ask myself a lot. Thankfully, I’ve figured out who I am, and now I can share it with you.

I’m Jasbir Arora – life coach, gym enthusiast, reader, golfer, traveller, life-long learner…I wear many hats!

The biggest question that many of my coaching clients ask me is ‘Why?’ ‘Why am I a life coach?’

I’d love to say that it was my calling and that I’ve been a coach all my life because I knew exactly what it was I wanted to do right from the beginning of my life, but the truth is, it wasn’t. It took years of personal struggle, money woes, a few failed business attempts, health concerns and a long career in IT to get to where I am today.

I’ll let you in on a secret.

I’m not the only one. Many life coaches endure the same things until they finally realise that their calling is to make a difference in other people’s lives.

To understand where I’m coming from I believe it’s important for you to know my background and how I found myself in a new career as a London life coach.

My family moved to the UK in the 90’s and I went straight to school. That’s when the teasing and laughing began. I was bullied on a daily basis, and as a result, I found comfort in food, which subsequently led to weight gain and more incessant bullying.

No one knew what I was going through. My teachers and family were confused, and all I did was hide out in my room after school eating, refusing to mix with the rest of the family. My grades dropped, I was piling on the pounds to the point I was obese, I couldn’t run  and I became the prime target for bullies.

I couldn’t take it any longer. I dropped out of school and went to college, but my past was still haunting me and to be honest, I wasn’t passionate about achieving anything. I got a few part-time jobs and helped my dad out in his business. My life was at a dead-end – I felt like it wasn’t going anywhere – and to make it worse, I thought I’d be stuck in a mindless retail job forever.

As luck had it, I fell into IT. With no experience, I worked my way up in a job I ended up doing for many years. Although rewarding in many aspects, it still wasn’t me.

I took a look at myself in the mirror and saw a person I didn’t even recognise. I knew I had to lose weight and get healthy, for my own good. Finally, after so many years I saw the error of my ways and the damage I’d done to my body and mind.

I recognised I needed CHANGE – and I opened my arms and heart to it.

I started working out at the gym. I was pleased to see the results quickly, and this motivated me even more. I managed to lose a considerable amount of weight and eat healthily. I tapped into a new type of motivation that I never knew I had, and as a result, I transformed myself both physically and mentally.

So you’re probably wondering how I got into coaching?

I’ve always been interested in the human potential, psychology and neuroscience, but when I was younger I doubted my abilities to follow the psychology career path. After a very short stint in Australia (4 days…I got homesick), I signed up for an NLP course. I realised that I loved it, and later I did my coach training with Institute of Professional Excellence in Coaching (iPec).

Now I’m here, working with people like you and me. I help guide people through tough decisions – I motivate – I unlock people’s potential – I help discover the leader within – I reveal people’s hidden talents – I bring calm in stressful situations.


A little more about me…

  • My favourite movies are The Life of Pi, and The Shift. I’ve watched the latter at least 15 times: it’s a compelling portrait of the life journeys of several people.
  • My favourite book is The Alchemist. It reminds me of the importance of following dreams and facing down obstacles.
  • My favourite superhero is Goku of Dragon Ball Z fame. He loves a challenge and while he faces defeat, he always comes back stronger.
  • I am an information sponge, reading books and articles or listening to podcasts constantly.
  • I’m a gym junkie.
  • I’m a people-loving introvert. I’m constantly fascinated by people, their stories and their motivations.


Coaching is taking someone where they can't take themselves.