Nichola Reeder is the author of ‘’The Exhibitionist Inspiring Trade Show Excellence’’ on general release from 19th May 2019, Founders of 12th Man Solutions (B2B Marketing Communications Strategy) and ProExTra – Proactive Exhibitor Training, Consultancy & Project Management (a wholly owned division of 12th Man).
Aim: To help exhibitors and event organisers drive a better ROI from more effectively planning, implementing and executing live events & trade shows
Vision: To change the perception of trade shows from time-wasting money -pits to strategic & commercial marketing tactics amongst senior management, marketers and the wider population
2:31 Nichola and her business
4:42 The role of social media in Nichola’s business
6:41 What business type is best for exhibitions, Service based or product based business
11:43 Family and business – the good and the misunderstood aspect of partners working in a business
14:37 When couples face disagreements at home and in business
15:58 Do gender perspectives play a role in the success of a business
18:19 The inspiration to write a book
22:27 Nichola’s key lessons learned in her journey from corporate job to business
25:01 Ideal qualities of a business partner
28:39 What inspires Nichola?
30:33 Nicholas big vision